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Man City signs new energy drink deal with Power Horse

Premier League club Manchester City has signed a new Official Energy Drink Partner deal with Austrian brand Power Horse.

The multi-year deal will cover will cover territories in Africa and the Middle East, including Turkey.

To launch the partnership, Power Horse will produce a line of co-branded Man City drinks cans from early 2019.

Damian Willoughby, senior vice-president of partnerships at City Football Group, said: “City has a huge number of passionate fans across Africa and the Middle East, who we know will love the co-branded cans when they launch next year.

“This will be a great way to kick off our partnership, and we look forward to working together over the coming seasons.”

Power Horse is a premium energy drinks brand, founded in 2004 by Austrian food group S. Spitz GmbH.

Its products – which include The Original, Red Rush, Energy Malt and Zero Sugar – are now sold in more than 40 countries worldwide, and its strongest markets are in Africa and the Middle East.