Premier League club Manchester City has signed a new Official Energy Drink Partner deal with Austrian brand Power Horse.
The multi-year deal will cover will cover territories in Africa and the Middle East, including Turkey.
To launch the partnership, Power Horse will produce a line of co-branded Man City drinks cans from early 2019.
Damian Willoughby, senior vice-president of partnerships at City Football Group, said: “City has a huge number of passionate fans across Africa and the Middle East, who we know will love the co-branded cans when they launch next year.
“This will be a great way to kick off our partnership, and we look forward to working together over the coming seasons.”
Power Horse is a premium energy drinks brand, founded in 2004 by Austrian food group S. Spitz GmbH.
Its products – which include The Original, Red Rush, Energy Malt and Zero Sugar – are now sold in more than 40 countries worldwide, and its strongest markets are in Africa and the Middle East.