Manchester City

Launched to leverage the restart of the Uefa Champions League in 2020, Manchester City official technology partner Cisco rolled out a campaign promoting its Webex video conferencing brand.

The End of Football was a short disaster movie by which Xylem leveraged its Manchester City partnership to educate football fans about the water challenges facing our planet.

In March 2020, Manchester City automotive partner Nissan promoted its LEAF electric vehicle via a social video series built around manager Pep Guardiola’s personal passion for the car.

A digital campaign run by Manchester City, sponsor SAP and the Cityzens Giving programme, the activation ran from February to July 2019 and highlighted the fans who helped their communities thrive.

Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.

Closer Than You Think, the activation of Man City partner Xylem, aimed to drive awareness of and uncover solutions to the planet’s water challenges.

Manchester City shirt and stadium sponsor Etihad worked with the club to create a global skills challenge – running from November 2018 and finishing in June 2019 – based around a seven-stop football freestyler tour of key airline destinations.

With sports statistics more readily available than ever, SAP’s ‘Who’s the Blue?’ campaign tested the knowledge of Manchester City fans through a global social media campaign.

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool

English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…

J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment

German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola

Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola

Tecno Mobile has renewed a global sponsorship deal with football club Manchester City

Premier League football club Manchester City has signed a new partnership with China’s YuYuan Art Investment Group, based in Shenzhen.

Premier League club Manchester City has signed a new partnership with Chinese spirits brand JNC. Under the multi-year global deal, JNC will become the club’s Official Baijiu Partner worldwide.

Manchester United is still the leading sponsorship platform in English football, according to a new report from sponsorship analytics firm DataPOWA