Midea extends Manchester City sponsorship
Chinese home appliance group Midea has extended its global sponsorship with the newly crowned Premier League champions Manchester City
Manchester City set for new sleeve sponsor after rights omitted from Nexen Tire renewal
Manchester City has renewed with sponsor Nexen Tire in a deal that no longer includes the club’s sleeve sponsorship rights.
Axi renews Manchester City sponsorship, backs women’s team
Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City
Manchester City adds SportyBet to regional betting sponsors
English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
Reliance-owned Jio puts LED branding first in Manchester City regional deal
Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.
OKX adds new ‘metaverse experiences’ offering to City sponsorship
Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
After FTX, ‘inflated’ crypto sponsorships are over, says OKX marketing chief
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Manchester City agrees latest regional betting deal with Sportium
Manchester City has agreed a regional sponsorship deal with Spanish betting brand Sportium that sees the company become the club’s Official Betting Partner in Latin America.
Manchester City renews Unilumin LED display agreement
Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports
Feel Electric / Electrify The City – Nissan & Manchester City FC
In Autumn/Winter 2021 Nissan Global leveraged its high profile sports partnership with City Football Group (spearheaded by Premier League heavyweight Manchester City FC) and its ABB FIA Formula E Nissan e.DAMS team to promote the innovative technology of Nissan Electric Vehicles and link them with the excitement of sport.
Asahi Super Dry signs global City Football Group deal
Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Gatorade renews with Man City until 2025
Manchester City has renewed its sponsorship agreement with sports drink and nutrition brand Gatorade for three more years from 2022-23 to 2024-25
Announce Yourself – Tecno Mobile & Manchester City FC
Manchester City FC official global handset partner Tecno Mobile raised awareness of its sponsorship and engaged its international target audience in the first quarter of 2022 through an integrated digital activation. ‘Announce Yourself’ gave fans around the world a chance to experience what it is like to sign for the first team, to score a winning penalty at the Etihad, to become a club legend and to ‘announce themselves to the world’.
OKX upgrades to City training kit partner in ’$20m’ one-year deal
Cryptocurrency exchange OKX has extended its relationship with Premier League champions Manchester City to become sole official training kit partner for the 2022-23 season
Manchester City signs regional sponsorship with 8XBet
Premier League champions Manchester City have signed up gambling platform 8XBet as a regional sponsor in Asia
Expo 2020 Dubai upgrades at Manchester City with training kit deal
Reigning English Premier League champions Manchester City have unveiled Expo 2020 Dubai as the club’s new training kit partner.
Manchester City extends Healthpoint regional sponsorship
English Premier League football club Manchester City has renewed its regional sponsorship deal with Abu Dhabi-based healthcare provider Healthpoint