Manchester City
Features
Freestyle World Tour – Etihad Airways & Manchester City
Manchester City shirt and stadium sponsor Etihad worked with the club to create a global skills challenge – running from November 2018 and finishing in June 2019 – based around a seven-stop football freestyler tour of key airline destinations.
Who’s the Blue? – SAP & Manchester City
With sports statistics more readily available than ever, SAP’s ‘Who’s the Blue?’ campaign tested the knowledge of Manchester City fans through a global social media campaign.
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Turtle Beach moves first with Manchester City esports
Manchester City’s first esports partnership, with US gaming accessories brand Turtle Beach, is worth about £200,000 ($264,000/€233,500) per season, SportBusiness Sponsorship has learned.
City adds Gatorade to Global Partners as revenues soar
Gatorade, the sports drink brand owned by PepsiCo, became the Official Sports Nutrition Partner of English Premier League club Manchester City in a multi-season deal.
Multi-continent presence gives flexibility in market
German technology company SAP has signed a multi-year global partner deal with City Football Group, the organisation that owns major clubs on four continents, led by the English Premier League’s Manchester City.
Hays: Football central to global ambitions
Global recruitment specialist Hays is using partnerships within the City Football Group (CFG) portfolio to increase brand awareness and engagement, Sholto Douglas-Home, chief marketing officer told Sports Sponsorship Insider.
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…