German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola. He will endorse Puma products and also work with them on developing new clothing and footwear lines.
This is the second personal sponsorship deal that Guardiola has signed recently. In July, Japanese car brand Nissan extended its global partnership with City Football Group (CFG) and signed Guardiola as a brand ambassador as well.
Guardiola cited the historic ties between Puma and Dutch football legend Johan Cruyff, who he said had a huge influence on his football philosophy, in his comments on the arrangement.
Puma had announced its long-term kit deal with CFG, including its flagship club Manchester City earlier this year. SportBusiness Sponsorship reported in October 2018 that the agreement is worth more than £50m ($66.5m/€58.3m) per season – at least five times the sum paid by Nike under its current deal, from 2013-14 to 2018-19.
Under the new deal, which started in July, Puma will kit out the reigning English Premier League champions and City’s clubs in Spain, Uruguay, China and Australia.