HomeNewsNewsRecruitmentFootballEngland

Man City renews recruitment partnership with Hays

Premier League club Manchester City has renewed its partnership with UK recruitment firm Hays.

Under the deal, Hays will continue as the club’s Official Recruitment partner for another four seasons, until 2022-23.

The renewal will see Hays take the naming rights to Man City’s overseas tours for the first time, making it the club’s Official Tour Sponsor.

As in previous deals, Hays will also continue to have access to Man City players to produce digital content and promotional material.

In January this year, Hays launched its ‘Match Your Ambition’ campaign, a video series featuring one-to-one interviews with men’s team players Kevin De Bruyne, Bernardo Silva and Kyle Walker, and women’s team players Keira Walsh, Nikita Parris and Jen Beattie.

As part of the deal, Hays helps Man City recruit legal, finance, human resources, commercial, marketing and communications staff across its offices in Manchester, London, New York and Singapore.

Damian Willoughby, senior vice-president of partnerships at City Football Group, said: “For a football club to be successful, it needs to have the right people in every position – from the players on the pitch to the professional staff who underpin the operation of the club.

“Throughout our partnership, Hays has been fundamental in helping Manchester City find great people to help our organisation grow and support our teams’ achievements.”

Over the last six years, Hays has extended its relationship with City Football Group to become the Official Recruitment Partner of New York City FC in 2015, Manchester City Women in 2017, and – as of today – Japanese side Yokohama F. Marinos.

Hays has been a Man City partner since 2013. The brand is now approaching its third term as a partner of the men’s team and its second term as a partner of the women’s.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.