Serie A derives marketing benefits from Made in Italy deal

Dusan Vlahovic of Juventus promotes chocolate from the Piedmont region in the campaign. (Photo by Emmanuele Ciancaglini/Ciancaphoto Studio/Getty Images)
Dusan Vlahovic of Juventus promotes chocolate from the Piedmont region in the campaign. (Photo by Emmanuele Ciancaglini/Ciancaphoto Studio/Getty Images)
Italy’s Ministry of Foreign Affairs and International Cooperation will use players from each of Serie A’s 20 clubs to promote Italian-made products in a series of TV and digital media adverts as part of its sponsorship deal with the Italian top-flight.

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