HomeNewsNewsEsportsItaly

Infront secures renewals for eSerie A ahead of 2022 season

Credit: Lega Serie A

Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.

The deal was brokered by the Infront agency, the commercial advisor of the competition, which is known as eSerie A TIM as part of Lega Serie A’s wider title sponsorship agreement with Telecom Italia (TIM).

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here