Infront secures renewals for eSerie A ahead of 2022 season

Credit: Lega Serie A

Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.

The deal was brokered by the Infront agency, the commercial advisor of the competition, which is known as eSerie A TIM as part of Lega Serie A’s wider title sponsorship agreement with Telecom Italia (TIM).

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