IMG
British Cycling turns to IMG to support in-house events model
IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Euroleague and IMG’s fruitful marriage might need counselling
Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.
IMG to identify AFA sponsors in APAC, supplants Wanda in China
The Argentinian Football Association has appointed IMG as its exclusive sponsorship agency in the Asia Pacific region (APAC), as part of a two-year deal that will run from 2025 to 2026.
Skyscanner to make sports sponsorship debut at Solheim Cup
Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Club América tasks IMG with growing sponsorship portfolio
Club América, the most successful club in Mexican football, has hired IMG as its commercial partnerships agency in a bid to tap more international sponsors, with a particular focus on the United States.
CAF adds Visa to Afcon portfolio in direct deal
The Confederation of African Football (CAF) has signed Visa as the ‘Official and Exclusive Payment Partner’ for CAF national team competitions.
Lions bring in IMG as global licensing agency
The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.
IMG wins CAF sponsorship sales business
The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
MG Motor first brand sourced by IMG in Chivas partnership
Club Deportivo Guadalajara (Chivas), one of the most successful clubs in Mexican football, has appointed IMG to a global sponsorship sales role
IMG retains SailGP remit
SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
PGL retains IMG for media, sponsorship and data rights
Esports company PGL has further extended its representation agreement with the IMG agency
Klein: IMG looking to add extra facets to Arab Gulf Cup remit
The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
IMG hires Wasserman’s Collins to lead Middle East business
IMG has hired David Collins from rival agency Wasserman to serve as its senior vice-president and managing director for the Mena region
IMG nets Zain as inaugural title sponsor of Arab Gulf Cup
Mobile telecommunications company Zain Group has become the first title sponsor of the Arab Gulf Cup, ahead of the start of the postponed 25th edition of the national team football tournament
IMG retains Wimbledon media and sponsorship rights representation
IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…