Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.

Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.

Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…

The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years

Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…

English Premier League club Leeds United has agreed a two-season extension to its sponsorship deal with Chinese consumer electronics manufacturer Hisense

In late 2020 and early 2021, Hisense launched its new PSG partnership with an international player-led campaign to boost brand awareness, champion the brand’s commitment to innovation and highlight its focus on detail.

During October’s Uefa Nations League finals, Hisense built on its Euro 2020 #UpgradeYourHome activation with a pair of campaign contests.

Chinese technology company Hisense has extended its association with the Fifa World Cup, signing on as an official sponsor of next year’s edition of the national team football tournament in Qatar.

English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor

Uefa, football’s European governing body, has expanded the reach of its Uefa.tv over-the-top streaming platform after reaching an agreement to launch the service on Hisense and Toshiba televisions.

Consumer electronics and home appliances brand Hisense – the key addition to the National Rugby League portolio for 2020 – was attracted by the synchronicity between the NRL season and its own product …

Consumer electronics and home appliances company Hisense has agreed a three-year sponsorship deal with Australia's National Rugby League, running from 2020 to 2022. Hisense's deal involves several components

Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.