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Hisense agrees wide-ranging NRL sponsorship

Consumer electronics and home appliances company Hisense has agreed a three-year sponsorship deal with Australia's National Rugby League, running from 2020 to 2022.

Hisense's deal involves several components. It will be an Official Partner of the NRL Premiership, naming rights sponsor of the league's Thursday Night Football broadcast, a Major Partner of the State of Origin games in 2020 and 2021, and the inaugural Official Presenting Partner of OTT platform NRL TV. The State of Origin element of the sponsorship will involve Hisense getting stadium branding, digital integrations and social media content.

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