Formula 1

Motorsport

MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
Motorsport

McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
Motorsport

Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.
Motorsport

Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
Motorsport

Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
Multiple Sports

Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
Motorsport

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Motorsport

Financial services company American Express has made its first move into Formula 1 sponsorship by agreeing a multi-year regional deal with the organisation and its new US race, the Las Vegas Grand Prix.
Motorsport

The organisers of the upcoming Formula 1 Las Vegas Grand Prix have made tequila brand Volcan de mi Tierra the latest addition to the event’s sponsorship portfolio. 
Motorsport

Cryptocurrency platform Crypto.com has today (Tuesday) broadened its presence in Formula 1 by signing up as the seventh top-tier global partner of the motor-racing championship
Motorsport

Formula 1 is set to continue racing at Suzuka Circuit until at least the 2024 season, after a three-year contract extension was struck for the Japanese Grand Prix
Motorsport

The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group
Motorsport

Logistics company DHL has agreed a multi-year extension to its contract as a global partner of the Formula 1 motor-racing championship
Multi-sport

The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Motorsport

Formula 1 has struck its second sponsorship deal this week, with lubricants manufacturer Liqui Moly agreeing a three-season extension to its association with the motor-racing championship
Motorsport

Formula 1 today (Thursday) announced that Murray Barnett will step down from his role as director of sponsorship and commercial partnerships to “pursue wider commercial opportunities”.
Motorsport

The new McLaren Racing car for the 2020 Formula 1 season has revealed the next iteration of “dynamic branding” associated with the team’s extended and expanded deal with new principal partner British Ameri…
Motorsport

Formula 1 chief executive Chase Carey has defended the lack of major sponsorship deals secured since Liberty Media’s takeover of the motor-racing championship, adding that he has a “three-page back lis…