McLaren car reveals next stage in BAT’s ‘dynamic branding’

The new McLaren Racing car for the 2020 Formula 1 season has revealed the next iteration of “dynamic branding” associated with the team’s extended and expanded deal with new principal partner British American Tobacco.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here