Coca-Cola

Football
Sponsorship & Marketing

Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli
Football
Sponsorship & Marketing

Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.
Cricket
Sponsorship & Marketing

The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Golf
Sponsorship & Marketing

The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
Football
Sponsorship & Marketing

Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Multiple Sports

Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Handball
Sponsorship & Marketing

Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency
Australian Rules Football
Sponsorship & Marketing

The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Football
Sponsorship & Marketing

Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
Football
Sponsorship & Marketing

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Football
Sponsorship & Marketing

Italian Serie A club SSC Napoli has signed up Coca-Cola as a ‘Global Partner’, placing the company in the fourth tier of the club’s sponsorship portfolio. A
Basketball
Sponsorship & Marketing

The National Basketball Association's Charlotte Hornets and the Coca-Cola Co
Football

In August 2020, with the pandemic forcing fans watching the new season from home, Premier League partner Coca-Cola launched a campaign aimed at making the soft drink part of the at-home matchday routine.
Multi-sport
Industry Moves

Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
Formula 1
Sponsorship & Marketing

McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team. The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
Motorsport
Sponsorship & Marketing

The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
Cricket

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Baseball
Sponsorship & Marketing

Major League Baseball will be without a sponsor in the soft drinks category after multinational giant Coca-Cola opted not to renew its national-level deal with the league