USA
RBC Team Golf – Royal Bank of Canada & Golf Canada/PGA Tour
Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.
Fanatiz strikes multi-faceted partnership with LaLiga North America
LaLiga North America has signed a multi-faceted sponsorship and content partnership with sports streaming platform Fanatiz
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Fanatics acquires Vetta Brands assets to expand headwear business
Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…
Athletes Unlimited secures RSN distribution deal, Topps partnership
Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.
Chicago Fire agrees multiyear extension with NovaCare Rehabilitation
Major League Soccer's Chicago Fire FC has signed a three-year extension with NovaCare Rehabilitation, which will continue to serve as the official provider of physical therapy and athletic training for …
Round-Up: Wada threat to US athletes, Kooyong Classic cancelled, Williams family leaves F1, and more
America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
Raiders bring in Homie as official real estate partner
The National Football League's Las Vegas Raiders have named real estate technology company Homie as the official real estate partner of the team.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
UltraShot – Michelob Ultra & PGA of America
To drive awareness ahead of the May 2019 PGA Championship, PGA Tour partner Michelob Ultra teamed up with ambassador Brooks Koepka for a trick shot stunt on New York City’s Hudson River.
LA28 unveils interchangeable logos for 2028 Summer Olympics
Dynamic emblem treatment breaks historical Olympic mold
PGA Tour brings in FanDuel Sportsbook as latest betting operator
The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization
PointsBet commits to $393m marketing spend in long-term NBC deal
Global betting company PointsBet has struck a five-year agreement with US media giant NBCUniversal, through which it will become the official sports betting partner of NBC Sports
White Sox issue commemorative tickets for Giolito no-hitter
With no other ticket sales occurring, MLB team honors on-field achievement
UCLA sues Under Armour for more than $200m in contract termination feud
The University of California, Los Angeles (UCLA) has filed a lawsuit against United States-based sportswear brand Under Armour after the early termination of its sponsorship of its sports teams
Take Me Out & #BudLightHomers – Bud Light & MLB
Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.
US golf equipment sales hit record level in July
Robust sales reverse extended industry decline
Rare Trout trading card sets new industry sales record
One-of-a-kind baseball card sold in auction for nearly $4m