USA
FC Dallas closing in on stadium naming rights partner
Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.
Brand Affinity Technologies goes racing at Indianapolis
Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.
Levi’s a good fit for new 49ers stadium
The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.
AT&T renews USA Diving deal
AT&T has extended its sponsorship of USA Diving.
Continental strengthens North American presence with double soccer deal
Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.
Continental strengthens North American presence with double deal
NFL naming rights not an easy sell
Usoc to renew 85 per cent of 2009-12 sponsors
Jeff Diskin, executive vice president, Hilton Worldwide
MLB wants one more major sponsor in 2013
Brands connect with NASCAR fan loyalty
Cosmos return threatens Red Bull
American Express makes new home at Barclays Center
Herbalife renews unofficial Beckham deal
Ochocinco cashes in on social media presence
NASCAR drives US Army recruitment
The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.
FedEx tees up renewal deal
FEDEX HAS EXTENDED its long-running sponsorship of the PGA Tour’s St Jude Classic for a further three years.