USA
EC3D Sports to kit out USA Triathlon
USA Triathlon has agreed a four-year partnership to make compression clothing manufacturer EC3D Sports a silver-level sponsor.
Esurance extends USTA and US Open sponsorship
The United States Tennis Association has agreed an extension to its deal with Esurance to continue its sponsorship of the US Open tennis tournament until 2015, according to 10sball.com.
Two more partners on board for America’s Cup
The America’s Cup has continue to expand its sponsorship roster for the 2013 edition of the historic sailing race by sealing two new endorsements with drinks companies.
Nascar plugs in to Eaton partnership
The Nascar stock car-racing series has further bolstered its Nascar Green initiative by entering into a multi-year partnership with electrical power management specialist Eaton.
Bills and BlueRock team up
NFL American football franchise the Buffalo Bills has announced a new long-term agreement with New York State energy services company BlueRock Energy.
America’s Cup signs up new partners
The America’s Cup has announced two new partners from the hospitality sector ahead of the start of the 2013 edition of the historic sailing race.
NHL has clear vision with ANCO Wipers deal
Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.
JEGS races away with NHRA extension
Auto racing parts and equipment supplier JEGS Automotive has extended its title sponsorship of the National Hot Rod Association’s Allstars event.
Spurs extend deal with supermarket chain
Supermarket chain H-E-B has extended its partnership with NBA basketball franchise the San Antonio Spurs.
USA Gymnastics extends P&G partnership
The USA Gymnastics national governing body has announced an extension of its commercial partnership with personal care and household cleaning products manufacturer Procter & Gamble.
Parx Casino cheers on Philadelphia 76ers
National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.
Microsoft shakes up NFL sideline partnerships
Sunoco to support IndyCar’s return to Pocono Raceway
Logistics and retail company Sunoco has signed up as the presenting sponsor of next month’s IndyCar race at the Pocono Raceway circuit in Pennsylvania, US.
Hilton stays with USA Gymnastics
The USA Gymnastics national governing body has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
USA Volleyball sets up Hilton extension
The USA Volleyball organisation has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Bobcats switch technology providers
The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.
HP invests in Nascar engagement
Nascar has signed up information technology company HP as a commercial partner of the North American stock-car racing series.