USA
Carlisle Companies bolts on IndyCar backing to Penske partnership
US motor-racing team Penske Racing has extended and enhanced its commercial partnership with manufacturing firm Carlisle Companies Incorporated.
EXCLUSIVE: End of the line for NFL headset partnerships?
The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.
Panasonic sets sail with America’s Cup partnership
Electronic products manufacturer Panasonic has agreed a deal to become an official supplier to the 34th America’s Cup sailing event this summer.
Panthers owner acquires UNC stadium naming rights
Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).
C Spire Wireless reconnects with Memphis Grizzlies
C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.
Nationwide Insurance touches down with Dallas Cowboys
Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.
LeBron James swoops to seal Tencent deal
National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.
Chevrolet races ahead with U.S. Soccer partnership
Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.
BoomBoom boosts US cricket
The United States of America Cricket Association has agreed a two-year deal, from 2013-14 to 2014-15, with sporting apparel manufacturer BoomBoom.
Kansas Athletics seals Adidas partnership extension
Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.
San Jose’s ‘Shark Tank’ set to switch from HP to SAP
The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.
Emirates backing relaunch of New York Cosmos
Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
USA Cricket Association secures first national team sponsor
Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.
Uefa scores hat-trick of rights deals
Uefa has confirmed new broadcast rights deals in the United States, Latin America and Turkey for the qualification competitions to Euro 2016 and the 2018 Fifa World Cup.
Dodgers’ Time Warner Cable deal faces fresh complications
Owners of the Los Angles Dodgers MLB team, Guggenheim Baseball Management, are being forced to rework their local rights deal with Time Warner Cable, according to the New York Post.
US appeals court rules in favour of Comcast in Tennis Channel dispute
A federal appeals court has ruled Comcast did not discriminate against the Tennis Channel by placing it on a different cable television subscription tier to its own sports network.
Nike to cut ties with Livestrong foundation
Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.