USA

Multiple Sports

Delta Air Lines and Los Angeles-based live sports and entertainment company AEG Global have extended their relationship with a multi-year renewal
Basketball

Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.
Baseball

New York City moving service Roadway Moving has agreed a deal to become the official moving and storage partner of Major League Baseball's New York Yankees
Basketball

Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) have announced that PlayStation will be the official console and marketing partner of the league in a multi-year…
Football

Chipotle's chief marketing officer Chris Brandt tells SportBusiness Sponsorship about the brand's sponsorship strategy and describes how its recent move into F1 supports its long-term international growth ambitions.
Baseball

The Atlanta Braves, of Major League Baseball, has announced concrete and cementitious products manufacturer Quikrete as its official jersey patch sponsor for the next five seasons
Basketball

American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
Football

The National Women's Soccer League has announced a multi-year agreement with Gannett-owned USA Today Sports as the league's official media partner
Football

The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
American Football

In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme
Football

Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
American Football

The National Football League's Denver Broncos have signed a 10-year deal with Centura Health as the team's official healthcare partner and naming rights holder for the team's training facility, which will…
Golf

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
American Football

The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health
Football

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
Professional Wrestling

World Wrestling Entertainment will turn its attentions to securing improved media rights deals in India and the UK once it has concluded its ongoing domestic sales process, chief executive Nick Khan has…
Football

The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
Multiple Sports

Frank Nakano, managing director, sport and entertainment, JP Morgan Chase, explains how the brand seeks to ‘alleviate customer pain points’ through its sports sponsorship agreements. Ben Cronin reports.