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Puma set to seal record Arsenal kit deal – report

English Premier League club Arsenal has agreed terms on a new kit deal with Puma worth in excess of £30 million (€35.6 million/$46.5 million) per year, according to UK newspaper the Daily Mirror.

The newspaper said that the five-year agreement would represent the biggest kit deal in English football and could be worth up to £170 million over the duration of the contract.

Arsenal’s current seven-year contract with Nike is said to be worth a total of £55 million and is due to expire at the end of the 2013-14 season. An agreement with Puma would end a 20-year relationship between Nike and Arsenal.

Elsewhere, Nike is said to be in negotiations to renew its deal with Manchester United. The English Premier League champion’s current 13-year kit deal with Nike took effect in 2002 and was worth £303 million plus half of the profits gained from the sale of merchandise.

Liverpool’s six-year deal with Warrior Sports, which was agreed in January 2012, is currently English football’s most lucrative kit partnership, valued at £25 million per season.