West Ham United has announced a two-year deal with Adidas, which will replace Macron as the English Premier League club’s kit partner.
The German sportswear giant’s contract with West Ham will take effect from June 1 and will run through the 2013-14 and 2014-15 seasons.
West Ham said that the choice of Adidas reflected suggestions made by the club’s Supporter Advisory Board.
Italian firm Macron has been a partner of the east London club for the past three years.
West Ham United vice-chairman Karren Brady said: “The agreement with a world-famous sports brand provider is another signifier of our club’s growing global standing. Adidas is a brand that West Ham United has a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes.”
Steve Holland, senior manager of commercial clubs at Adidas, added: “To partner with West Ham United again, considering there has been such an iconic past relationship, meant that there was genuine excitement from both parties as we agreed the deal. Adidas is confident the Hammers fans will truly appreciate the quality and design of the new kits and extended ranges and we wish the club every continued success on pitch for the coming seasons.”