Monster Energy has renewed its title sponsorship of motorcycling’s Isle of Man TT races, in a move that will strengthen the energy drink company’s association with global motorsport.
The firm, which has served as title sponsor since 2010, will continue to enjoy benefits such as overall presenting sponsorship, naming rights to the two Supersport Races, a presence on the event’s official website, and various branding opportunities throughout the course. TT Races will additionally continue to carry the ‘fuelled by Monster Energy’ tagline.
The length of the new contract has not been specified.
Monster Energy will also bring its entertainment offering to the event, hosting evenings of brand-endorsed music, stunts and appearances by brand ambassadors.
John Beasley, vice-president of marketing at Monster Energy Europe, said: “The Isle of Man TT has been one of the most powerful motorsports activities for Monster Energy in Europe. The TT and its amazing fan base never fail to inspire us through awesome levels of participation and the spectacle they manage to produce year after year. We’re really pleased to be extending the association and are looking forward to our involvement in the continued growth of the TT.”