United Kingdom

Apparel manufacturer Centurion Rugby has reached a deal with Rugby League World Cup 2013 to provide kit for match officials at the tournament.

UK Athletics will switch its kit deal from Adidas to Nike next year after a Dutch court rejected a claim from its current partner, according to the Daily Telegraph newspaper.

English Premiership rugby union club Saracens has agreed a two-year partnership with business news broadcaster CNBC.

Scottish Premiership football club Celtic has announced car dealership Phoenix Honda as its official vehicle sponsor for the 2013-14 season.

The British Paralympic Association has signed up international law firm Hogan Lovells as its official legal services provider through to the end of 2016.

Scottish rugby union team Glasgow Warriors has agreed a one-year extension to its sponsorship contract with business insurance group QBE.

Fashion brand Barbour has signed a deal with the Newcastle Falcons to become the official clothing partner of the English Premiership rugby union team.

British builders’ merchants and home improvement retailer Travis Perkins has agreed a one-year extension to its title sponsorship of golf’s Senior Masters through to 2014.

British financial services firm AJ Bell has secured the title sponsorship of the Professional Squash Association Men’s World Championship, which takes place in the company’s home city of Manchester from October 26 to November 3.

English rugby league team Castleford Tigers has secured a stadium naming rights deal with fluid connector products company Mend-A-Hose Hydraulics, effective from the 2014 Super League season.

English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.

UK alcoholic ginger beer brand Crabbie’s has become the new title sponsor of horse racing’s Grand National and the Grand National Festival after sealing a three-year deal.

English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.

The British Paralympic Association has signed a commercial partnership with multinational food and beverage conglomerate Mondelez International through to March 2017 as it prepares to celebrate National Paralympic Day, marking the one-year anniversary of the London 2012 Paralympic Games.

London Wasps have announced a shirt sponsorship deal with business rates advisors CVS ahead of the forthcoming Premiership Rugby season.

UCI WorldTour cycling outfit Team Sky has extended its partnership with Pinarello by three years to take its co-operation with the Italian bike manufacturer into a seventh season.