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Manchester City extends long-term Heineken tie-up

English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.

Under the terms of the deal, Heineken will continue to serve as City’s official UK beer partner until the end of the 2017-18 season, providing a range of brands including Heineken, Fosters, Strongbow, Bulmers, Amstel and John Smith’s at the Etihad Stadium’s concourse bars and hospitality facilities on match days and at summer concerts.

The new agreement builds on an existing 18-year relationship between the two parties, which began at City’s former home, Maine Road, and continued when the club moved to the Etihad Stadium in 2003.