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Saracens team up with CNBC

English Premiership rugby union club Saracens has agreed a two-year partnership with business news broadcaster CNBC.

The global partnership grants CNBC the status of Saracens’ official broadcast partner.

The CNBC brand will appear on Saracens playing jerseys, with the channel also benefiting from player appearances, access to tickets, hospitality and branding at the London club’s Allianz Park home for two seasons.

The Saracens players will wear their jerseys with the CNBC logo for the first match of the season at the London Double Header on Saturday when all four London clubs compete in a season opening event at Twickenham Stadium.

The partnership will incorporate Saracens relationship with its international clubs, with the CNBC brand appearing on club shirts where possible within current sponsor agreements.

KC Sullivan, president and managing director of CNBC International, said: “CNBC’s partnership with Saracens is an innovative marketing solution which provides branding, hospitality and commercial opportunities for both parties. The European rugby audience is complementary to our own viewer base and we look forward to working with the Saracens team.”