United Kingdom

British spring water brand Thirsty Planet has announced a partnership with the 2013 edition of the Rugby League World Cup.

English Premiership rugby union club Worcester Warriors has signed a sponsorship deal with electronic cigarettes manufacturer E-Lites.

English Premier League football club Manchester United has agreed terms on a five-year extension of its kit partnership with Nike in a deal worth a basic £300m (€351m/$480m), according to the Sun newspaper.

Marston’s brewery has extended its commercial agreement as the official beer of the England cricket team until 2017.

Rugby League World Cup 2013 has agreed sponsorship deals with Thai beer brand Singha Beer and cider brand Kingstone Press.

DHL has been announced as the official logistics partner of the 2015 Rugby World Cup, which will be hosted by England.

Rugby League World Cup 2013 organisers have agreed a double deal ahead of the tournament’s kick-off this weekend with domain name registrar and web hosting provider GoDaddy.com, along with Hertz, added to the event’s commercial portfolio.

Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.

The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.

Rugby League World Cup 2013 has agreed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group ahead of the tournament’s kick-off this weekend.

ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.

British tennis’ governing body, the Lawn Tennis Association, has announced a four-year extension to its partnership with tennis equipment brand Babolat.

Sportswear brand Asics has agreed a deal to become the first title sponsor of the Greater Manchester Marathon.

Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.

Online gaming website 888casino.com has secured the title sponsorship for the 2014 Snooker Shoot-Out competition.

Interlink Express has agreed a new one-year sponsorship package with Stoke City in order to increase its support of the English Premier League football club for the 2013-14 season.