United Kingdom
P&G partners ParalympicsGB for Sochi 2014
The British Paralympic Association has renewed its association with global consumer goods company P&G for the upcoming 2014 Paralympic winter Games in Sochi.
Canon holes Ryder Cup partnership
The European arm of Japanese consumer electronics company Canon has been announced as the official supplier of imaging solutions to the 2014 Ryder Cup golf tournament.
Hugo Boss brings up decade with PGA Championship
German luxury fashion brand Hugo Boss has extended its sponsorship agreement with golf’s PGA Championship at Wentworth for a further three years.
GM’s Chevrolet strategy won’t affect Premier League club deals, says spokesman
US automotive giant General Motors has said its decision to close its Chevrolet operation in western and eastern Europe will not affect the brand’s sponsorship deals with English Premier League football clubs Manchester United and Liverpool.
T.M. Lewin set for extended spell with ECB
London-based tailor T.M. Lewin has extended its partnership with the England and Wales Cricket Board for a further three years.
CBR Engineering seals Castleford Tigers shirt deal
English rugby league team Castleford Tigers has announced UK engineering services company CBR Engineering as its main shirt sponsor for the 2014 Super League season.
DB Schenker joins Glasgow 2014 team
Deutsche Bahn-owned company DB Schenker has been announced as the official logistics provider for the 2014 Commonwealth Games in Glasgow.
Mars kicks off four more years with FA
Confectionery brand Mars has extended its partnership with the English Football Association by four years until July 2018.
Houses for Homes moves in with Wigan Warriors
Social and extra care housing stock company Houses for Homes has reached a deal to be the main club partner of English Super League rugby league team Wigan Warriors.
Castleford Tigers extend long-term shirt sponsorship with GMB
English Super League rugby league team Castleford Tigers has extended its kit sponsorship deal with UK trade union GMB Union for an 11th consecutive season.
Sportscover partners with UK Sport
National high performance sports agency UK Sport has announced a four-year partnership with Sportscover.
Greene King extends long-term Harlequins partnership
English Premiership club Harlequins has extended its sponsorship agreement with UK brewer Greene King until the end of the 2016-17 rugby union season.
Hull KR signs up new main sponsor
Business advice company ClearSky Business has agreed a deal to become the new principal sponsor of English Super League rugby league team Hull Kingston Rovers for the 2014 season, marking the firm’s first venture into sports sponsorship.
Fiat rides away with British Cycling extension
Italian automotive company Fiat has extended its role as the official vehicle supplier to British Cycling through to 2016.
EXCLUSIVE: QBE makes its mark on Autumn Internationals
Insurance company QBE, the title sponsor of the Rugby Football Union’s Autumn Internationals, will learn in January how far it has reduced the association of former long-term title sponsor Investec with the prestigious series.
Arsenal suits up with Lanvin Homme
English Premier League football club Arsenal has agreed a two-year deal with Lanvin to make the Paris fashion house its official tailor.
Glasgow 2014 makes double addition to supplier portfolio
Boston Networks and Gymnova have been appointed as official suppliers for the Glasgow 2014 Commonwealth Games.
TradePoint scores with Football League deal
TradePoint, the trade brand of UK home improvement retailer B&Q, has reached a commercial agreement with the English Football League.