United Kingdom

British bookmaker Coral is likely to spend more on sports sponsorship in the next 12 months as it tries to bridge the gap between its UK retail betting market share of around 20 per cent via 1,700 betting…

Online casino and sportsbook operator BetVictor has agreed a new one-year deal to retain its title sponsorship of the 2014 Welsh Open professional ranking snooker tournament.

Online gaming service provider Dafabet has agreed a title sponsorship deal for the 2014 Masters snooker event.

UK supermarket chain Sainsbury’s has extended its co-operation with British Athletics under a new four-year deal.

UK pay-television broadcaster BT Sport is making moves to expand its sponsorship reach in rugby union, according to the Telegraph newspaper.

English Premiership rugby union team London Wasps has announced a sponsorship deal with packaging and recycling company DS Smith.

The sponsorship work of bike insurance company Bennetts is driven by their decision to move from an insurance provider to a biking brand, Hannah Squirrell, marketing and e-commerce director of Bennetts, told Sports Sponsorship Insider.

Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.

UK bookmaker Coral, a division of online and land-based betting operator Gala Coral, has agreed a five-year extension to its title sponsorship of the Welsh Grand National annual horseracing event.

UK car supermarket chain Motorpoint has extended its title sponsorship of the British Supersport Championship motorcycling series for the 2014 season.

English county cricket club Hampshire has announced a five-year extension to its stadium naming rights deal with insurance group Ageas UK.

British Rowing, the UK rowing federation, is seeking to raise over £1m ($1.61m/€1.17m) per year by selling a top-tier Prinicipal Partner and up to four second-tier sponsors for the 2014 to 2016 period.

Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.

Temporary power provider Aggreko has reached an agreement to become an official supplier to the Glasgow 2014 Commonwealth Games, while organisers have also agreed a partnership with Malcolm Construction.

Swimwear brand Speedo has reached a three-year agreement to be a premier partner of the Duel in the Pool international swimming event.

Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.