United Kingdom
Jaguar and Team Sky
Luxury carmaker Jaguar first partnered with the Team Sky ProTour cycling team in 2010 when the brand joined as a third-tier Official Supplier. Given Jaguar and Team Sky’s shared beliefs, and the importance to both organisations of the relationship between man, machine and road, it was a fitting partnership.
World Match Racing Tour, West Ham make plans amid Alpari UK collapse
Sailing’s World Match Racing Tour and English Premier League football club West Ham United have said they are already in talks with new partners following the collapse of main sponsor Alpari (UK) Limited.
Giants renew Bond It sponsorship
The Huddersfield Giants English rugby league club has renewed a sponsorship deal with Bond It, a building chemicals producer.
New Balance and the Vitality British 10k London Run
Sportswear brand New Balance officially sponsored the Vitality British 10K London Run 2014 on Sunday, 13 July 2014.
FXPrimus invests in Manchester City
English Premier League champion Manchester City has agreed a three-and-a-half year deal to make FXPrimus its official online forex trading partner.
Sportlobster expands NBA ties with Global Games London rights
Online sports network Sportlobster has expanded its partnership with the NBA to take in presenting partner rights to the North American basketball league’s 2015 Global Games event in London.
DJI Holdings deal just the ticket for Manchester City
English Premier League champion Manchester City has agreed a partnership with Chinese lottery operator DJI Holdings.
Greenall’s Gin takes a leap with Jockey Club
UK gin brand Greenall’s has signed a three-year sponsorship agreement with British horse racing commercial group the Jockey Club.
CWM FX to tackle rugby league with Wigan Warriors
English Super League rugby league team Wigan Warriors has signed a four-year sponsorship deal with forex trading firm CWM FX.
Morrisons lands title sponsorship of Great Run series
UK supermarket chain Morrisons has struck a deal to become the new title sponsor of the Great Run mass participation running series.
Betdaq gallops on with Doncaster and Royal Windsor
Online betting exchange Betdaq has extended its partnerships with UK racecourses Doncaster and Royal Windsor for 2015.
LTA serves up Quorn partnership
Meat-free food brand Quorn has entered into a partnership with the Lawn Tennis Association, the governing body of tennis in the UK.
Gilbert teams up with England Netball
Netball equipment supplier Gilbert Netball has agreed a new partnership with the England Netball national governing body.
Challenge Cup scoops Ladbrokes as title sponsor
UK bookmaker Ladbrokes has signed up as the title sponsor of English rugby league’s Challenge Cup knockout competition in a three-year deal, from 2015 to 2017.
LTA collects Europcar tie-up
Vehicle hire company Europcar has reached a three-year deal to become an official supplier to the Lawn Tennis Association, the governing body for tennis in the UK.
Chelsea trades with new online forex partner
English Premier League club Chelsea has unveiled CWM FX as its new online foreign exchange trading partner.
Readypower Engineering climbs aboard with Poole Pirates
English Elite League speedway champion Poole Pirates has signed a two-year title sponsorship deal with construction and railway industry equipment hire company Readypower Engineering.
SPFL title sponsorship demands revealed
The Scottish Professional Football League is seeking a naming rights sponsorship for its four professional divisions worth £1.75m (€2.2m/$2.7m) per season, according to leaked emails seen by the Press Association Sport news agency.