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LTA collects Europcar tie-up

Vehicle hire company Europcar has reached a three-year deal to become an official supplier to the Lawn Tennis Association, the governing body for tennis in the UK.

Under the agreement, Europcar becomes the official supplier of car hire services for the Queen’s Club Championships, Eastbourne International, Birmingham Classic and Nottingham Open tournaments.

All four events are played on grass courts as part of the build up to the Wimbledon Championships grand slam tournament, with the iconic men’s competition at Queen’s listed as an ATP 500 event on the men’s tour.

Players, coaches and staff will benefit from the provision of Europcar vehicles to take them to and from tournaments and associated engagements.

Europcar will enjoy courtside branding along with logo placement and advertising opportunities in programmes and hospitality areas at all tournaments. Financial terms were not disclosed.