Meat-free food brand Quorn has entered into a partnership with the Lawn Tennis Association, the governing body of tennis in the UK.
Under the deal, the terms of which were not disclosed, Quorn will become the title sponsor of the LTA’s new national family tennis tournament.
The partnership will also be enhanced across the five men’s ATP World Tour and Women’s Tennis Association Tour professional events that are staged by the LTA every year.
The agreement comes after Sports Sponsorship Insider yesterday (Wednesday) reported that the LTA had also secured a three-year deal for vehicle hire company Europcar to become an official supplier of the governing body.