United Kingdom
News UK says game on with Gfinity partnership
UK eSports company Gfinity has signed a partnership agreement with media group News UK.
Molten nets British Basketball League extension
Sports equipment manufacturer Molten has opted to renew its sponsorship of the British Basketball League for a fourth term.
Unibet snaps up EuroHockey Championships title sponsorship
Online gambling operator Unibet has signed up as the title sponsor of the 2015 EuroHockey Championships.
BT secures exposure on Scotland national rugby team’s shirts
UK telecommunications company BT has struck a deal to become the shirt sponsor for Scotland’s national rugby union teams.
Manchester City extends Vivo Energy ties to Botswana
Reigning English Premier League champion Manchester City has agreed a partnership with African energy company Vivo Energy for the Botswanan market.
Everton nets Dafabet extension
Asian betting and gaming group Dafabet has agreed a three-year extension to its partnership with English Premier League football club Everton.
Warwickshire sets sights on new season with Scrivens
Birmingham-based hearing and eyecare company Scrivens Opticians & Hearing Care has expanded its shirt sponsorship deal with Warwickshire County Cricket Club for the 2015 English County Championship.
Betway cues up UK Championship deal
Online betting company Betway has agreed to become the title sponsor of snooker tournament the UK Championship.
Gloucester Rugby brings in XBlades as new kit partner
Rugby footwear and apparel company XBlades has struck a deal to become the new official kit partner of English Premiership rugby union club Gloucester.
Premier League considers new sponsorship model
The English Premier League is reported to be considering dropping its current long-term title sponsorship model when banking group Barclays’ deal expires at the end of the 2015-16 season, according to UK pay-television broadcaster Sky.
Jumeirah strikes partnership with Senior Open Championship
Dubai residential golf community Jumeirah Golf Estates has entered into a partnership with the 2015 Senior Open Championship on golf’s European Tour.
World Half Marathon Championships makes the grade with Cardiff University
Cardiff University has been announced as the title sponsor of the 2016 World Half Marathon Championships.
West Ham connects with Lycamobile extension
Pre-paid mobile SIM card provider Lycamobile has extended its partnership with English Premier League football club West Ham United.
Falken Tyre Europe: Brand awareness and engagement with manufacturers
Japan-based tyre manufacturer, Falken Tyre is using sports sponsorship in rugby to increase brand awareness and engagement with manufacturers in the UK.
Irn-Bru links up with England’s Football League
Soft drinks brand Irn-Bru has signed up as an official partner of the Football League, which operates the three divisions below the English Premier League.
Nuffield Health to make splash with Boat Race
Not-for-profit healthcare provider Nuffield Health has been announced as the official health and wellbeing partner of the 2015 Boat Race.
Chelsea lands Yokohama as airline deal fades
Japanese tyre company Yokohama Rubber last month signed a five-year deal, from 2015-16 to 2019-20, to become the new shirt sponsor of English Premier League club Chelsea.
New Balance gets Celtic, targets Puma in football
Sporting good manufacturer New Balance this month signed a five-year deal with Scottish Premiership team Celtic as part of its plan to become a top-three football brand.