United Arab Emirates

Football
Sponsorship & Marketing

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor
Cricket

Cricket’s newest franchise leagues both meet internal expectations with inaugural title sponsor deals DP World keen to support UAE’s ambitions and leverage storytelling opportunity of ILT20 I
Cricket
Sponsorship & Marketing

Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20
Tennis
Sponsorship & Marketing

Indian online travel company EaseMyTrip has agreed a deal to sponsor the inaugural edition of the World Tennis League, which will take place at Dubai’s Coca-Cola Arena this month.
Golf
Events

Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Basketball
Sponsorship & Marketing

League furthers its commercial activity surrounding first games in UAE
Golf
Sponsorship & Marketing

Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic
Cricket
Sponsorship & Marketing

Indian sports, lifestyle and entertainment company Rise Worldwide has been signed up to manage the commercial rights of new Dubai-based T20 cricket franchise, Desert Vipers
Multiple Sports
Industry Moves

Franck Guignery, IMG’s vice-president and managing director in the Middle East and North Africa, is to leave the agency, SportBusiness understands.
Multiple Sports
Industry Moves

Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates
Cricket
Media

Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
Cycling
Events

New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
Golf
Sponsorship & Marketing

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Multi-sport
Finance & Law

The IMG agency has bolstered its licensing business through the acquisition of 20too Licensing, a Dubai-based specialist licensing agency
Football

Early in 2020, ‘Memotraits’ leveraged Rakbank’s rights in the UAE as a FC Barcelona regional partner by turning local Barca fan football memories into physical art.
Cricket
Events

The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic
Multi-sport

Ahead of the 2019 Special Olympics World Summer Games in Abu Dhabi, Etihad launched a campaign spanning television, cinema, online and at-event promotion to link the brand to the property’s values of tolerance, diversity and unity.
Badminton
Events

Seven-times MotoGP champion Valentino Rossi has dismissed speculation he will be retiring from the sport at the end of the season, saying he is on the verge of signing a new deal with Malaysian-based team…