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Rise Worldwide to manage commercial rights for Glazer-owned T20 franchise Desert Vipers

Credit: Rise Worldwide

Indian sports, lifestyle and entertainment company Rise Worldwide has been signed up to manage the commercial rights of new Dubai-based T20 cricket franchise, Desert Vipers.

The appointment has been made by the owners of the franchise, global investment firm Lancer Capital, an organisation chaired by Manchester United co-chairman Avram Glazer.

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