Switzerland

Football
Sponsorship & Marketing

Swiss e-commerce company Brack.ch has decided not to extend its long-running title sponsorship of the Challenge League, the second-highest division in Swiss club football
Ice Hockey
Industry Moves

The Swiss Ice Hockey Federation has recruited Urs Schwegler from Zurich Insurance, a major sponsor of the federation, as its new director of sponsorship and marketing
Football
Sponsorship & Marketing

The Swiss Football League's flagship competition, the Swiss Super League, is to switch title sponsors next season, remaining in the banking sector with Credit Suisse
Esports
Media

The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Formula 1
Sponsorship & Marketing

Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
Football
Sponsorship & Marketing

Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has retained its contract to sell centralised sponsorship rights to the country’s top-tier Super League and second-tier C…
Handball
Finance & Law

The Swiss Handball Federation (SHV) has reported revenues of CHF7.04m (€6.54m/$7.69m) for the 2019-20 period, including CHF930,001 generated from the sale of sponsorship rights.
Ice Hockey
Events

The Swiss Ice Hockey Federation has announced that it is cancelling the Swiss Ice Hockey Cup after the conclusion of the 2020-21 edition as it looks to deal with fixture congestion
Athletics
Esports

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Tennis
Sponsorship & Marketing

Swiss sports retailer Ochsner Sport has extended its premium partnership with Swiss Olympic, the National Olympic Committee representing Switzerland, until after the 2028 Olympic Games in Los Angeles
Tennis
Events

Swiss Tennis has partnered with virtual advertising solutions provider UniqFEED to deploy the company’s technology at the Securitas Pro Cup, a three-day tournament featuring Swiss players scheduled from J…
Football
Sponsorship & Marketing

Consumer electronics manufacturer LG has become the back-of-shirt sponsor at Servette FC, the Geneva-based football club that competes in the Swiss Super League
Ice Hockey
Sponsorship & Marketing

EV Zug, the top-tier Swiss ice hockey club, has extended a sponsorship agreement with Bossard, the fastener technology and logistics company based in the Swiss town
Ice Hockey
Sponsorship & Marketing

Swiss ice hockey team the ZSC Lions has signed up the Zurich-based electricity company EWZ as its latest sponsor
Tennis
Sponsorship & Marketing

The Geneva Open, the ATP 250 tennis tournament, has signed up private bank Gonet & Cie SA as its title sponsor
Football
Sponsorship & Marketing

Swiss football club BSC Young Boys have signed up online trading company Plus500 as its new shirt sponsor
Football
Sponsorship & Marketing

Swiss Super League side FC Luzern has renewed its shirt sponsorship deal with Otto’s, the Swiss discount retailer, until the end of the 2023-24 season.
Skiing
Events

Swiss-Ski, the sport’s national governing body in Switzerland, has withdrawn its request to remove the iconic race in Wengen from the provisional 2021-22 FIS World Cup calendar as it seeks a resolution t…