Sub-Saharan Africa
Second sponsor signs on for Currie Cup
Financial services company DirectAxis has reached an agreement with the South African Rugby Union to sponsor the Currie Cup domestic competition.
Vodacom: Content and visibility centre of new strategy
African telecommunications company Vodacom is increasing its brand presence in rugby to improve brand perception among current and potential mobile post-pay customers.
SportPesa goes global with record Hull City deal
English Premier League football club Hull City has signed a shirt sponsorship deal with African online sports betting firm SportPesa.
Kenya Rugby Union bets on new main sponsor
Online sports betting firm SportPesa has agreed a deal to become the headline partner of the Kenya Rugby Union.
South Africa’s Titans sign new title sponsor
Leading South African cricket franchise the Titans has announced Multiply, a subsidiary of the MMI Holdings financial services group, as its new title sponsor.
SARU secures new main sponsor for Currie Cup
Business solutions provider Nashua has agreed a deal with the South African Rugby Union to become the new main sponsor of the Currie Cup domestic competition.
Kenya Rugby Union engages new partner for World Cup push
The Kenya Rugby Union has entered into a partnership with Tatu City, an urban development project in Nairobi, in a bid to boost the country’s development in the 15-a-side format of the sport.
Cape Town City signs Umbro deal ahead of PSL debut
Newly-formed South African Premier Soccer League club Cape Town City has signed a kit deal with UK sportswear manufacturer Umbro.
Puma picks up partnership with South African PSL champion
Sportswear company Puma has signed a long-term partnership with South African Premier Soccer League champion Mamelodi Sundowns.
Super Rugby’s Sharks dial up extension with title sponsor
Durban-based Super Rugby franchise the Sharks has extended its title sponsorship agreement with South African mobile phone operator Cell C.
Lottery body extends long-running SASCOC deal
The South African Sports Confederation and Olympic Committee has renewed its partnership with the country’s National Lotteries Commission ahead of the 2016 summer Olympic Games in Rio de Janeiro, Brazil.
Zimbabwe connects with new mobile phone deal
The NFAZ, the governing body of football in Zimbabwe, has agreed a sponsorship deal with domestic mobile phone company NetOne.
SARU dials up Blue Label for Ireland series
Telecommunications company Blue Label has agreed a shirt sponsorship deal with the South African Rugby Union for the national team’s upcoming three-Test series against Ireland.
Telkom backs South Africa’s preparations for Rio 2016
South African telecommunications company Telkom has entered into a partnership with the South African Sports Confederation and Olympic Committee (SASCOC).
South African Hockey Association nets wide-ranging apparel deal
Hockey apparel and equipment manufacturer Grays has entered into a partnership with the South African Hockey Association.
Cricket South Africa banks landmark sponsorship deal
Financial services company Standard Bank has entered into a partnership with Cricket South Africa, under which it will become the headline sponsor of the national team in the Test, one-day international and Twenty20 formats.
Castle Lager maintains commitment to South African rugby through SAB extension
The South Africa Rugby Union, the sport’s national governing body, has agreed a five-year extension to its long-running partnership with South African Breweries.
South African FA takes off with new airline partner
South African Airways has agreed a partnership with the South African Football Association (SAFA), the sport’s national governing body.