South-East Asia

English Premier League football club Manchester United has signed a three-year regional partnership in South East Asia with consumer goods giant Unilever.

Electronics company Canon has joined the sponsorship roster for the 2013 Southeast Asian (SEA) Games.

The NBA basketball league has entered into a multi-year agreement with Sun Life Financial to make the international insurance company a promotional partner and push its services in south-east Asia.

Malaysian conglomerate DRB-HICOM Berhad has been announced as the presenting partner of the new team matchplay golf tournament launched by the European Tour and Asian Tour.

Grand Sport Group has agreed a new four-year sponsorship contract with the National Olympic Committee of Thailand (NOCT), according to the Bangkok Post newspaper.

Motorcycle lubricant brand Shell Advance has agreed a two-year deal with MotoGP commercial rights holder Dorna Sports to renew its title sponsorship of the series’ Malaysian Grand Prix.

Low-cost airline AirAsia has sealed a three-year sponsorship with the Football Association of Singapore worth S$1.8m (€1.1m/$1.4m).

Energy drinks giant Red Bull and beer brand Singha have signed up as title partners of international motor sport event the 2013 Race of Champions.

English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.

Telecommunications company SingTel has extended its partnership with the Formula One motor racing championship to be the title sponsor of the 2013 Singapore Grand Prix.

English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.

The Kanbawza Group has entered into a memorandum of understanding with the Dentsu agency to become an official sponsor of Myanmar’s staging of the 2013 Southeast Asia (SEA) Games.

Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.

Herbalife has become a gold sponsor of the 2013 Bali International Triathlon.

Panasonic Asia Pacific has become the first company to sign up as an official sponsor of the 2013 Southeast Asian (SEA) Games, which takes place in Myanmar in December.

English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.