South America
Colo-Colo seals five-year Under Armour partnership
Leading Chilean football club Colo-Colo has announced a five-year deal for US sportswear brand Under Armour to supply its kit and training apparel.
Nissan axes Vasco da Gama deal following fan violence
Japanese automotive company Nissan has announced it will end its sponsorship deal with Brazilian club Vasco da Gama following the fan violence that occurred as the team was relegated from the Campeonato Brasileiro Serie A, the top division of Brazilian football.
Aggreko to power Brazil’s World Cup venues
Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.
Cisco connects with Rio 2016
Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.
Claro aces title sponsorship of Rio Open
South American telecommunications company Claro has reached a deal to become the title sponsor of the inaugural Rio Open tennis event.
CBF goes back to school with EF Englishtown
The Brazilian Football Confederation (CBF) has signed a new five-year sponsorship deal with online English school EF Englishtown.
Karcher cleans up with Dakar Rally deal
Cleaning products and accessories company Karcher has renewed its partnership with the Dakar Rally for the 2014 edition of the motorsport event.
FFF targeting 15% increase in national team sponsorship
The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.
Itau banks on CBF for eight more years
Banking group Itau has extended its sponsorship of the Brazilian Football Confederation (CBF) by a further eight years.
Williams looks to Brazilian market after ending PDVSA deal
Formula One team Williams has confirmed it will end its major sponsorship deal with Venezuelan state oil company PDVSA at the close of the 2013 season following the departure of driver Pastor Maldonado.
Samsung deal takes CBF past $100m per year
A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.
Cruzeiro signs sound insurance policy with Zurich deal
Campeonato Brasileiro Serie A football club Cruzeiro has agreed a new sponsorship deal with Swiss insurance giant Zurich.
Corinthians reconnect with TIM
Campeonato Brasileiro football club Corinthians has signed a two-and-a-half year extension to its shirt sponsorship deal with Italian telecommunications firm TIM.
Caixa backs new Brazilian women’s football league
The Brazilian Football Confederation (CBF) has launched the country’s first domestic club league, with government-owned bank Caixa Econômica Federal coming on board as its main commercial partner.
Rio 2016 facing sponsorship challenges – Heiberg
International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.
Samsung joins Brazil on road to World Cup
The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.
Paraguayan FA retains Adidas backing
The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.
Copa Sudamericana secures Total revenue boost
The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.