South America

Organisers of the Rio de Janeiro 2016 summer Olympics have signed four new sponsorship agreements and are in the final stages of securing 10 more partners for the Games, the organising committee’s commercial chief Renato Ciuchini has told the Bloomberg news agency.

The organising committee for the 2016 Olympic and Paralympic Games in Rio de Janeiro has reached a deal to make international education company Education First its official supplier of language and training services.
 

Leading Chilean football club Universidad de Chile has announced a seven-year extension to its kit deal with German sportswear giant Adidas.

Argentine Primera Division football team River Plate has entered into a two-and-a-half year partnership with Brazilian online sporting goods retailer Netshoes.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.

International banking group HSBC, the naming sponsor of rugby union’s International Sevens Series, is backing the launch of a two-year grassroots programme targeting increased participation ahead of the sport’s debut at the 2016 Olympic Games in Rio de Janeiro.

Campeonato Brasileiro Série A football team Portuguesa has renewed its shirt sponsorship agreement with electronics manufacturer DL for the Brazilian top division’s 2014 season.
 

Campeonato Brasileiro Serie A football club Gremio has signed a one-year partnership with locally-based fashion brand Spirito Santo.

Correios, the state-owned company which operates Brazil’s national postal service, has agreed a deal to become a tier one sponsor of Rio de Janeiro’s 2016 Olympic Games in the logistics category.

Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with language school CNA for the 2014 season.

Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.

Leadership company Liderança Serviços has agreed a two-year extension to its sponsorship deal with Brazilian football team Figueirense after the club gained promotion back to the country's top division, Serie A.

Drinks company Viton 44 has agreed a new one-year deal for its Guaraviton brand to remain the main shirt sponsor of Brazilian top division football club Botafogo until the end of the 2014 season.

Leading Chilean football club Colo-Colo has announced a five-year deal for US sportswear brand Under Armour to supply its kit and training apparel.

Japanese automotive company Nissan has announced it will end its sponsorship deal with Brazilian club Vasco da Gama following the fan violence that occurred as the team was relegated from the Campeonato Brasileiro Serie A, the top division of Brazilian football.