South America

Electrical products manufacturer Foxlux has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.

Government-owned bank Caixa Economica Federal has expanded its partnership with Santos to become the long-term main sponsor of the Campeonato Brasileiro Serie A football club.

The South American Football Confederation (Conmebol) has selected Swiss-based agency Synergy Sports to market the sponsorship rights to its Copa Sudamericana club competition.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Smartphone manufacturer Alcatel has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.

Government-owned banking group Caixa has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Coritiba.

PepsiCo-owned isotonic drinks brand Gatorade has extended its sponsorship deal with South American club football competition the Copa Libertadores.

The Brazilian Football Confederation (CBF) has extended its partnership with the Gol Linhas Aéreas airline.

Campeonato Brasileiro Serie A football club Atlético Mineiro has extended its shirt sponsorship deal with government-owned banking group Caixa.

Campeonato Brasileiro Serie A football club Chapecoense has announced food distribution company Aurora as its new main sponsor.

Conmebol, football’s governing body in Latin America, has appointed the IMG agency to market the sponsorship rights to its Copa Libertadores knockout club competition.

Campeonato Brasileiro Serie A football club Flamengo has renewed its sponsorship deal with government-owned banking group Caixa.

Campeonato Brasileiro Serie A football club Fluminense has entered into a kit partnership with US sportswear manufacturer Under Armour.

Correios, the state-owned company which operates Brazil’s national postal service, has entered into a partnership with the Brazilian Rugby Confederation (CBRu).

Campeonato Brasileiro Serie A football club Botafogo has agreed a shirt sponsorship deal with online retailer and services company Ordenext.com.

Wire and cable manufacturer SIL has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos.

Campeonato Brasileiro Serie A football club Atlético Mineiro has agreed a kit sponsorship deal with Brazilian solar energy company Solatio Energia.

Campeonato Brasileiro Serie A football club América-MG has agreed a shirt sponsorship deal with dairy products manufacturer Cemil.