South America
Atlético Mineiro signs new kit sponsor
Campeonato Brasileiro Serie A football club Atlético Mineiro has agreed a kit sponsorship deal with Brazilian solar energy company Solatio Energia.
América-MG lands new shirt sponsor
Campeonato Brasileiro Serie A football club América-MG has agreed a shirt sponsorship deal with dairy products manufacturer Cemil.
Palmeiras claims South American benchmark with sponsorship renewals
Financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM) have renewed kit sponsorship agreements with Campeonato Brasileiro Serie A football club Palmeiras.
Rio 2016 venue lands naming-rights partner
Direct selling company Jeunesse has acquired naming rights to the Arena Olímpica do Rio, one of the venues for the Brazilian city’s staging of the 2016 summer Olympic and Paralympic Games.
Brazilian Football Confederation enrols new partner
The Brazilian Football Confederation (CBF) has agreed a sponsorship deal with the Universidade Brasil education group.
Umbro adds Avaí to Brazilian football portfolio
UK sportswear manufacturer Umbro has agreed a kit supplier partnership with Campeonato Brasileiro Serie A football club Avaí.
Carabao deal breaks the mould in difficult Brazilian market
The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.
Brazilian clubs to retain perimeter advertising rights
The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.
Brazilian Volleyball Confederation signs new kit partner, lands Delta deal
The Brazilian Volleyball Confederation (CBV) has agreed partnerships with Japanese sportswear manufacturer Asics and Delta Air Lines.
Nike to aid Brazilian basketball development with LNB deal
Brazil’s National Basketball League (LNB) has entered into a partnership with US sportswear giant Nike.
Argentinian Basketball Confederation swaps Kappa for Nike in new kit deal
The Argentinian Basketball Confederation (CABB) has agreed a four-year kit deal with US sportswear firm Nike.
Corinthians goes to school with new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has agreed a shirt sponsorship deal with Minds English School.
Flamengo gets teeth into Orthopride partnership
Campeonato Brasileiro Serie A football club Flamengo has agreed a sponsorship deal with oral health services company Orthopride.
São Paulo continues shirt sponsorship drive with new deal
Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with financial services company Banco Intermedium.
Kappa replaces Topper as Racing Club’s kit partner
Argentinian Primera División football team Racing Club has agreed a kit partnership with Italian sportswear brand Kappa.
Carabao poised to bolster football portfolio with Flamengo shirt sponsorship
Campeonato Brasileiro Serie A football club Flamengo has agreed a lucrative shirt sponsorship deal with energy drinks company Carabao, according to multiple reports.
Adidas replaces Puma at Olimpia
Adidas has secured a partnership with Paraguayan Primera División top-tier football club Olimpia Asunción.
Uber picks up Flamengo partnership
Transportation network company Uber has entered into a partnership with Campeonato Brasileiro Serie A football club Flamengo.