Santos extends with shirt sponsor

Wire and cable manufacturer SIL has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos.

The new deal will cover the 2017 season, with SIL’s branding to feature on the sleeves of the club’s shirts as part of the agreement.

SIL’s marketing manager Rodrigo Morelli said the company has targeted football sponsorship as the sport is watched by its own target audience.

“With these actions, SIL benefits from the … media (exposure),” Morelli said. "The brand becomes visible during the broadcast of (games), and in the images published by newspapers, magazines and websites.”