PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar
Sports footwear and apparel brand New Balance has signed as the kit supplier for leading Qatar Stars League football club Al Sadd SC in a three-year deal, from 2022-23 to 2024-25
Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
The Qatar Football Association has signed up food delivery company Talabat as a sponsor
Arab world social media platform Baaz and sports news website Winwin have signed as regional supporters for the Middle East and Africa at this year’s Fifa Arab Cup in Qatar.
Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar
Chinese technology company Hisense has extended its association with the Fifa World Cup, signing on as an official sponsor of next year’s edition of the national team football tournament in Qatar.
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Qatar-based logistics company GWC has signed as the first regional supporter for the 2022 World Cup in Qatar
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Round-Up: IOC to discuss “frugal” Olympics, Pressure mounts on Thai broadcaster, Pakistan cricket’s sponsorship deal, and more
The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
The International Table Tennis Federation has agreed a sponsorship deal with Chinese sports content, marketing and entertainment platform LD Sports
Qatari telecommunications provider Ooredoo has been unveiled as the latest national supporter of the upcoming Fifa Club World Cup, which kicks off in Doha this month
Branding and signage firm The Look Company has signed as the second National Supporter of Fifa Club World Cup 2019 in Qatar
Middle Eastern logistics firm GWC has signed as the first Official National Supporter of the 2019 Fifa Club World Cup in Qatar. The company will deliver logistics and supply chain services for the event