New Balance breaks new ground with Al Sadd supplier deal

(Photo by Simon Holmes/Getty Images)

Sports footwear and apparel brand New Balance has signed as the kit supplier for leading Qatar Stars League football club Al Sadd SC in a three-year deal, from 2022-23 to 2024-25.

The agreement with the reigning league champions also includes supplier rights to the wider Al Sadd sports club, which encompasses football, swimming and mixed martial arts academies, as well as the club’s fitness training activities.

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