North America
PGA Tour unveils Valspar partnership
The PGA Tour has agreed partnership with Valspar under which the paint and coatings firm will become the new title sponsor of the Tour’s professional golf tournament in the Tampa Bay area.
Chicago Cubs strike Anheuser-Busch deal
MLB baseball team Chicago Cubs have signed a sponsorship agreement with the Anheuser-Busch brewery.
Quicken Loans sitting pretty with Detroit Lions
NFL American football franchise Detroit Lions has entered into a multi-year sponsorship deal with retail mortgage lender Quicken Loans.
LPGA tees up Acer partnership
The Ladies Professional Golf Association has reached a deal to make information and communication technology company Acer one of its marketing partners.
Alex and Ani team up with Bills and Jills
The Buffalo Bills have agreed a multi-year sponsorship deal to make lifestyle brand Alex and Ani the official jewellery partner of the Buffalo Jills – the NFL American football franchise’s cheerleading squad.
Covergirl and NFL launch ‘fanicures’ initiative
Make-up and beauty products brand Covergirl has entered into a partnership with American football’s NFL to launch its ‘fanicures’ campaign.
Sanderson Farms seals PGA Tour partnership
Frozen food specialist Sanderson Farms has sealed a three-year title sponsorship of the PGA Tour event at Annandale Golf Club in Madison, Mississippi following a successful trial at the 2013 edition.
AT&T & US Olympic Committee
Orlando Magic nets CenturyLink deal
NBA basketball team Orlando Magic has announced a multi-year partnership with telecommunications company CenturyLink.
Flagstar Bank takes flight with Red Wings
Federally chartered stock savings bank Flagstar Bank has penned a three year deal to become an official partner to NHL ice hockey team Detroit Red Wings.
Yokohama drives NFL expansion with Colts tie-up
The US subsidiary of Japanese tyre manufacturer Yokohama has added the Indianapolis Colts to its American football sponsorship roster ahead of the 2013-14 NFL season.
Time Warner Cable serves up US Open sponsorship
US cable television and telecommunications operator Time Warner Cable has agreed a multi-year sponsorship deal for the US Open with the US Tennis Association.
Buffalo Bills teams up with Ellicott Hospitality
NFL team the Buffalo Bills has reached a commercial partnership with the locally-based Ellicott Hospitality Company.
Reese’s takes Senior Bowl title spot
Confectionary brand Reese’s has been confirmed as the title sponsor of American football’s college showpiece the Senior Bowl.
Front Row signs Breeders’ Cup agreement
Front Row Marketing Services has agreed a deal to market and sell the sponsorship and commercial rights for the 2013 edition of the Breeders’ Cup World Championships horseracing event.
StubHub gains brand presence at FedEx Field
Online ticket exchange StubHub has agreed a naming rights deal for a hospitality seating area at FedEx Field, home to NFL American football franchise the Washington Redskins.
Northwestern Mutual earns World Challenge naming rights
US financial services company Northwestern Mutual has reached a deal with the Tiger Woods Foundation to become the title sponsor of its 15th annual World Challenge golf event.
Trail Blazers sell arena naming rights to Moda Health
The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.