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PGA Tour unveils Valspar partnership

The PGA Tour has agreed partnership with Valspar under which the paint and coatings firm will become the new title sponsor of the Tour’s professional golf tournament in the Tampa Bay area.

The deal will run for four years, from 2014 to 2017.

Named the Valspar Championship, the tournament will be contested from March 13-16, 2014 on the Copperhead Course at Innisbrook in Palm Harbor, Florida.

In addition to the sponsorship, Valspar will join the PGA Tour’s official marketing partner programme and receive the exclusive designation as official paint supplier of the PGA Tour and Champions Tour.

The PGA Tour and the tournament’s host organisation, Copperhead Charities, also announced that financial services firm BB&T Corporation had signed a four-year, also from 2014 to 2017, to become the tournament’s local presenting sponsor.

BB&T is already the local presenting sponsor of the Wyndham Championship PGA Tour event.

Kevin Streelman is the defending champion of the Tampa Bay tournament whose title sponsorship was this year held by EverBank following four years in which Transitions held the rights.