North America

Canadian telecommunications company Rogers has reached a deal with Rexall Sports Corporation and Edmonton Oilers for the naming rights to the NHL ice hockey team’s new arena.

NFL American football team Philadelphia Eagles has extended its partnership with the Americas subsidiary of Japanese imaging and electronics company Ricoh.

Men’s tennis organisation the ATP World Tour has announced a change in its premier partner sponsorship strategy to feature beer brand Michelob Ultra at US tournaments.

Canadian newspaper publisher Sun Media Corporation has announced a partnership with the Canadian Olympic Committee covering the Sochi 2014 and Rio 2016 Olympic Games.

Cosmetics and beauty brand L'Oréal Paris Men Expert has made its first move into sports sponsorship through a three-year deal with North American ice hockey league the NHL.

North American stock-car racing series Nascar has set new guidelines to govern the appointment of naming rights sponsors for its races.

Sportswear company Under Armour has agreed a deal to become the exclusive supplier of performance apparel, footwear and equipment to the National Lacrosse League North American club competition through the 2016 season.

Canadian brewery Labatt has reached an agreement to become a national supporter of the 2015 Fifa Women’s World Cup, which will be hosted by Canada.

Brand USA, the public-private partnership responsible for promoting the United States as a travel destination, has announced an international marketing partnership with American football league the NFL.

Consumer electronics giant Sony has agreed a four year extension to its title sponsorship of Hawaii’s PGA Tour golf tournament.

Multinational drinks company Diageo has agreed a deal to become the exclusive spirits partner of North American basketball league the NBA.

NBA basketball franchise the Charlotte Bobcats have announced German automotive giant Mercedes-Benz as the presenting partner of its Buzz City re-branding campaign.

Tyre manufacturer Yokohama Tire Corporation has reached a two-year sponsorship deal with NBA basketball team Los Angeles Clippers.

Orlando City Soccer Club has announced a multi-year extension of its partnership with main sponsor Orlando Health ahead of the expected confirmation later today of its arrival as Major League Soccer’s latest expansion franchise in North America.

US telecommunications company AT&T has reached a deal with golf’s PGA Tour for a 10-year renewal of its title sponsorship of the Pebble Beach National Pro-Am tournament.

The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.