North America

UCI ProTour cycling team Trek Factory Racing has announced it will partner with the PeopleForBikes movement for the remainder of the 2014 international race season.

Sports, outdoor and lifestyle retailer Academy Sports + Outdoors has renewed its multi-year partnerships with the University of Alabama and Auburn University.

Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.

The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.

German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.

The UK Athletics division of the University of Kentucky has awarded the JMI Sports agency its athletics and campus multimedia marketing rights in a 15-year deal worth $210m (€154.4m).

Professional services group KPMG has agreed a five-year deal, from 2015 to 2019, to title sponsor the Women’s PGA Championship, the first women’s golf major to be organised as a joint venture between the LPGA and the PGA of America.

North American stock car racing series Nascar has reached a deal to make multinational banking and financial services corporation Bank of America the presenting sponsor of its Troops to the Track initiative.

Sports surfacing company SnapSports has struck a deal with the NBA to become a partner of the North American basketball league’s 2014 Nation Tour off-season initiative.

Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.

Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.

Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.

US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.

NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.

Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.

Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.