North America
DraftKings signs up Steelers as third NFL partner
The Pittsburgh Steelers has become the latest NFL American football franchise to enter into a partnership with US fantasy sports gaming company DraftKings.
Rolex renews long-time Daytona tie-up
Luxury watch brand Rolex has signed a multi-year extension to its long-standing title sponsorship agreement with Daytona International Speedway for the annual 24 At Daytona endurance race.
GoPro seals partnership for NHL events
Camera equipment provider GoPro has struck a partnership with the NHL North American ice hockey league and the NHL Players’ Association.
Scotiabank commits eight-figures to Concacaf
Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.
Nascar tools up with Ingersoll Rand
Global power tools company Ingersoll Rand has expanded its long-term association with North American stock-car racing series Nascar by entering into a new multi-year partnership.
NBA teams up with Kaiser Permanente
Kaiser Permanente has been signed up as the inaugural healthcare partner of the NBA North American basketball league.
H&R Block nets NBA partnership
Consumer tax services provider H&R Block has agreed a multi-year partnership with the NBA basketball league.
National Car Rental drives on with PGA of America
US car hire company National Car Rental has secured a five-year extension, from 2015 to 2019, to its commercial agreement with golf’s PGA of America.
Charles Schwab renews PGA Tour partnership with record deal
Financial services company Charles Schwab has renewed a long-running partnership with golf’s PGA Tour by striking a record 20-year deal.
Chicago Fire extends with Quaker Oats – report
Major League Soccer team Chicago Fire has renewed its shirt sponsorship deal with locally based food conglomerate Quaker Oats, according to the Chicago Sun Times newspaper.
Clippers fill new commercial category with Westime deal
NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.
Memphis Open secures presenting partner
The Memphis Open men’s tennis tournament has agreed a three-year deal to make locally based residential and commercial services company ServiceMaster its presenting partner.
Earthquakes drive away with founding partner for new stadium
Major League Soccer franchise the San Jose Earthquakes has signed a five-year founding partnership for its new stadium with the Bay Area BMW Centers automotive dealership chain.
Phoenix Suns secure new medical partner
Arizona-based healthcare provider network IASIS Healthcare has entered into a partnership with NBA basketball franchise the Phoenix Suns.
Milwaukee Bucks wrap up with Weatherproof
Outdoor apparel brand Weatherproof has agreed a commercial partnership with NBA basketball team the Milwaukee Bucks.
Sportlobster expands NBA ties with Global Games London rights
Online sports network Sportlobster has expanded its partnership with the NBA to take in presenting partner rights to the North American basketball league’s 2015 Global Games event in London.
New Holland teams up with Canadian Curling
Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.
FanDuel adds to NBA partners by signing up Cavaliers
Fantasy sports games company FanDuel has agreed a partnership with NBA team Cleveland Cavaliers to further increase its presence in the North American basketball league.