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Clippers fill new commercial category with Westime deal

NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.

In partnership with Swiss luxury watch manufacturer Breitling, Westime becomes the first official timekeeper of the Clippers.

Westime and Breitling will benefit from logos on courtside digital signs and LED displays around the Staples Center at Clippers home games.

Breitling imagery will feature during the countdown to tip-off, while Westtime will be shown when the shot clock reaches five seconds.

Additionally, Westime and Breitling will be integrated into team radio broadcasts, the Los Angeles Clippers’ website and social media channels and off-court events.