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Chicago Fire extends with Quaker Oats – report

Major League Soccer team Chicago Fire has renewed its shirt sponsorship deal with locally based food conglomerate Quaker Oats, according to the Chicago Sun Times newspaper.

Terms for the agreement are yet to be disclosed, but Quaker Oats will sponsor the Fire for the 2015 MLS season, continuing a stint as shirt sponsor that began in 2012 under a three-year deal reportedly worth in the region of $8m (€6.45m).

Quaker Oats has been a partner of the club after it played the 2011 season without jersey sponsorship.

The PepsiCo-owned company enjoys a major presence at the Chicago’s Toyota Park, with the naming rights to the Quaker Corner seating section.

The deal with Quaker Oats continues a busy commercial off-season for the Fire, which secured Danish brewer Heineken as its official domestic, import and cider beer and financial services company PrivateBank as the naming sponsor of its new training centre.