North America

Golf
Sponsorship & Marketing

TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
Football
Stadia

US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
Ice Hockey
Sponsorship & Marketing

Regions Bank’s new jersey patch agreement with the Nashville Predators has taken the roster of National Hockey League (NHL) teams with jersey deals up to 17 with just two weeks to go before the start o…
Motorsport
Industry Moves

Sports marketing agency Right Formula has strengthened its US offering by hiring Rick Cuellar as commercial vice-president
Ice Hockey
Sponsorship & Marketing

The Florida Panthers of the National Hockey League has turned to one of its strongest commercial partners, Amerant Bank, to become the new naming-rights partner of its arena
Ice Hockey
Sponsorship & Marketing

The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
Ice Hockey
Sponsorship & Marketing

North America’s new Professional Women’s Hockey League (PWHL) has signed up its first founder partner, a multi-year deal with Canadian Tire.
Multiple Sports
Sponsorship & Marketing

US venue development, advisory and investment company Oak View Group has teamed up with MSG Entertainment and Sphere Entertainment Company to launch a new entity that will manage sponsorships for sports and entertainment brands and venues around the world.
Football
Media

US-based artificial intelligence software and services company Veritone has signed a multi-year extension with US Soccer, continuing its role as the archive of record and licensing partner for the federation's…
Golf
Sponsorship & Marketing

Citi aims to make gains from Ryder Cups in Italy and the US with the 2025 event in New York targeted for its fullest activation.
American Football
Host Broadcast & Production

Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
Golf
Sponsorship & Marketing

The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
Football
Sponsorship & Marketing

Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner
Motorsport
Sponsorship & Marketing

FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
US College Sport
Sponsorship & Marketing

US-based exercise equipment and media company Peloton has announced a new strategy to partner with colleges, universities, athletes and student platforms, with the University of Michigan the first to sign up.
Motorsport
Sponsorship & Marketing

Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
Tennis
Sponsorship & Marketing

American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)